Strategy

Logo Development

Web Design

Art Direction

Objectives/

Pillar Nonprofit Network supports the impact sector by promoting equity through shared knowledge and collaboration. The organization needed a simple way to collect and share stories of collaboration and network building across the nonprofit community.

Provide a platform for showcasing stories of collaboration and impact
Position Pillar as a hub for knowledge sharing within the nonprofit sector
Enable in-house management without external dependencies or costs

Strategy/
Solution

A stand-alone blog-style website called The Network Approach was developed as a self-sustaining platform. The logo and visual identity were designed to align closely with the Pillar brand, positioning it as a sub-brand while maintaining a distinct voice.

The website incorporates connecting circles and dandelions to symbolize connectivity and transformational impact. Built on the WordPress platform to leverage in house experience, this allowed volunteers to maintain and update content without external support. Stories could be easily aggregated, shared across social media, or promoted through newsletters, ensuring the platform amplified collaborative initiatives effectively and efficiently.